This is an exciting moment for me – this is the very first blog post for this new blog that I have started to document the journey of starting a new credit card processing company. One of my central business values is transparency. As a result, I am going to do my best to lay out all the challenges and victories for starting a business from almost nothing. I have been tempted to just pretend this company has 200 employees and has been around for years but that is not the case.

Having said that I do want to point out that we are part of a large group ISO named Cocard and partner with the very largest payment processors in North America – First Data, Chase Paymentech and National Processing Company. So in some ways we are not small at all.

So why is this business start up such a challenge? Typical answers might be a lack of significant capital, support staff or just going through the whole process of establishing our identity. Those are all challenges to be sure but the story will become interesting because of the type of company we are committed to building.

When I want to use as few words to describe what our vision is I say we are starting the “anti-merchant account company.” I know that phrase sounds a little arrogant, and a tad idealistic, but I promise you our intentions are true and all we want to do is build a company we can be extremely and profoundly proud of.

I am not much for long blog posts so this is all for now. in my next post I will start describing what an “anti-merchant account company” looks like in my mind.