When I woke up today I sarted my day with Seth Godin’s newest blog post.  In the post he writes about a custom t-shirt company that calls him three days after he put in his order.  Was there a problem?  Not at all, they had noticed the t-shirt was for a non-profit cause and were calling Mr. Godin to see if they could contribute to the cause.  This was a total surprise for Seth; there was nothing on the t-shirt company’s website bragging about such a policy.  So he concluded his pst with a new rule: “The value of a perk is inversely related to the expectation of that perk”

I agree with him, this t-shirt company was doing this not because it would bring them accolades or so they could write about on their blog.  Nope they did this because of who they are as a company, because they think contributing to causes is the right thing to do.

I have to tell you that I love the new business world, whatever label you want to put on it.  This is truly a new world where the good guys do finsih first.  I look forward to creating value and having it be a urprise to our clients.