If you have the freedom to choose, or design, the way a company operates why not go with what would make you happy if you were a client, employee or vendor of your company?  I really believe this is the only way to go when building a business. One characteristic I would love to see as a customer of any business is transparency.

To me this simply means telling the truth about your business to every party involved.  Is your business young, small, under capitalized, struggling, in a law suit, etc. Let everyone involved know what really is happening.  Have you screwed up, made a mistake, even failed?  Then brag about your experience and tell people what lessons you learned.  In other words turn supposed weaknesses into strengths.  When you do your company will stand out as unique and special in a sea of half-truths and exaggerations.

We practice transparency by telling our clients what our costs are and what are profit is by having them as a client each month.  It is a simple thing to do but since no one else does this it makes us stand out.  I have noticed that standing out is usually a good thing.

Practicing transparency at this very moment, I will say that as I write this post it is 10:30PM and I am a little tired so I am going finish right here and go to bed.  I’ll pick this topic up in another post.  I will conclude by saying isn’t transparency easier? How about refreshing?  So why not give it a try?  I think you will like it.