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	<title>Cocard Synergy Blog &#187; Biz Values</title>
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	<description>Story behind the building of a new kind of merchant account company</description>
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		<title>Cocard Synergy DNA:Transparency</title>
		<link>http://cocardsynergy.com/blog/cocard-synergy-dnatransparency/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=cocard-synergy-dnatransparency</link>
		<comments>http://cocardsynergy.com/blog/cocard-synergy-dnatransparency/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 05:37:22 +0000</pubDate>
		<dc:creator>Robb Lejuwaan</dc:creator>
				<category><![CDATA[Biz Philosophy]]></category>
		<category><![CDATA[Biz Values]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business DNA]]></category>
		<category><![CDATA[business philosphy]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[web 2.0]]></category>

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		<description><![CDATA[If you have the freedom to choose, or design, the way a company operates why not go with what would make you happy if you were a client, employee or vendor of your company?  I really believe this is the only way to go when building a business. One characteristic I would love to see [...]]]></description>
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		<title>Easy Sell</title>
		<link>http://cocardsynergy.com/blog/easy-sell/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=easy-sell</link>
		<comments>http://cocardsynergy.com/blog/easy-sell/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 04:02:24 +0000</pubDate>
		<dc:creator>Robb Lejuwaan</dc:creator>
				<category><![CDATA[Biz Values]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business philosphy]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[simplicity]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[web 2.0]]></category>

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		<description><![CDATA[I been noticing a clear trend in recent weeks &#8211; selling my services is getting much, much easier.  When I was an employee in the merchant account industry I worked for one of the best companies in the industry.  Heck, they are the ones that introduced me to &#8220;Straight Pass Through&#8221; pricing and &#8220;Interchange Plus.&#8221;  [...]]]></description>
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		<title>Zappos.com &#8211; Hero&#8217;s to Emulate</title>
		<link>http://cocardsynergy.com/blog/zapposcom-heros-to-emulate/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=zapposcom-heros-to-emulate</link>
		<comments>http://cocardsynergy.com/blog/zapposcom-heros-to-emulate/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 17:38:14 +0000</pubDate>
		<dc:creator>Robb Lejuwaan</dc:creator>
				<category><![CDATA[Biz Love]]></category>
		<category><![CDATA[Biz Values]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[entrepreuership]]></category>

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		<description><![CDATA[I know yesterday I wrote I am not really into posting videos; I guess I have changed.  Last wee ABC&#8217;s Night Line was at the offices of Zappos.com&#8230;you know the online shoe company?  If you are not familiar with them now, you will want to be after watching the video NightLine produced.
The reason [...]]]></description>
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		<title>More on Creating Value</title>
		<link>http://cocardsynergy.com/blog/more-on-creating-value/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=more-on-creating-value</link>
		<comments>http://cocardsynergy.com/blog/more-on-creating-value/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 05:15:28 +0000</pubDate>
		<dc:creator>Robb Lejuwaan</dc:creator>
				<category><![CDATA[Biz Love]]></category>
		<category><![CDATA[Biz Values]]></category>

		<guid isPermaLink="false">http://cocardsynergy.com/blog/?p=13</guid>
		<description><![CDATA[When I woke up today I sarted my day with Seth Godin&#8217;s newest blog post.  In the post he writes about a custom t-shirt company that calls him three days after he put in his order.  Was there a problem?  Not at all, they had noticed the t-shirt was for a non-profit cause and were [...]]]></description>
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		<title>Cocard Synergy DNA:Value</title>
		<link>http://cocardsynergy.com/blog/value/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=value</link>
		<comments>http://cocardsynergy.com/blog/value/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 13:58:37 +0000</pubDate>
		<dc:creator>Robb Lejuwaan</dc:creator>
				<category><![CDATA[Biz Philosophy]]></category>
		<category><![CDATA[Biz Values]]></category>
		<category><![CDATA[business DNA]]></category>
		<category><![CDATA[business philosphy]]></category>

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		<description><![CDATA[This sounds like an obvious characteristic every business would strive for. However, when I look around and examine my experiences with businesses I often see the idea of making as much money as possible while creating as little value as necessary. Of course I also see companies like Apple that have clearly realized the correlation [...]]]></description>
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